As a content marketing specialist with nearly a decade's worth of experience, my passion is creating smart, innovative, organic campaigns for small businesses and franchises. If you're looking to build an engaged online community that boosts brands awareness and increases profits, I can help!

A little more about my background:

Education

I earned my Bachelor's of the Arts from Ursinus College (a prestigious college attended by the famous author J.D. Salinger), where I majored in Media and Communications Studies with a concentration in Journalism and Communication Research. I minored in Creative Writing and completed several cross-departmental projects, which allowed me to develop both my artistic and strategic skillsets simultaneously.

I completed my undergraduate degree in just three years instead of the traditional four and was valedictorian of my class. While in school, I worked as a freelance journalist for a local newspaper, as a public relations intern, and as a copywriter/content creator who assisted the college's marketing department with campaigns geared toward prospective students.

Career Path

After graduating college, I decided to focus on organic social media marketing and copywriting. By day, I worked as a Corporate Social Media Coordinator, and by night, I began writing books. To date, I've written two full-length poetry collections (to be independently published in late 2022 and 2023, respectively) and have built a dedicated following of over 130,000 across multiple social media platforms. Through these pursuits, I've learned how to effectively engage with an online community, and these are skills I've carried into my professional marketing roles.

I started out as a Copywriter and Content Creator for a fitness franchise and eventually worked my way up to become the youngest Director of Marketing in the company’s history. During 2020, I ventured beyond organic social media marketing into the realm of paid advertising and helped created a paid digital marketing agency for that franchise from scratch.

Athena Advantage Marketing

While I enjoyed the opportunity learn how to run a digital marketing agency and manage my own team, I found that I really missed creating the content itself - I discovered that's where my true passion lies. So, I decided to go in a different, but still familiar, direction - I started my own agency, but decided to focus on organic content services (blogs, social posts, email campaigns) rather than paid digital marketing (Facebook Ads, Google Ads, etc.).

Athena Advantage Marketing was born from passion and continues to achieve success because of my unique combined experience both within the field and outside of it. It truly is a place where creativity meets strategy.